{"id":50317,"date":"2026-03-10T09:58:46","date_gmt":"2026-03-10T09:58:46","guid":{"rendered":"https:\/\/journalintegration.com\/?p=50317"},"modified":"2026-03-10T11:44:08","modified_gmt":"2026-03-10T11:44:08","slug":"investir-dans-la-femme-cest-batir-le-cameroun-et-lafrique-de-demain-la-vision-dafriland-first-bank-pour-lautonomisation-economique-des-fe","status":"publish","type":"post","link":"https:\/\/journalintegration.com\/index.php\/2026\/03\/10\/investir-dans-la-femme-cest-batir-le-cameroun-et-lafrique-de-demain-la-vision-dafriland-first-bank-pour-lautonomisation-economique-des-fe\/","title":{"rendered":"JIF 2026 : la profession de foi d&rsquo;Afriland First Bank"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Chaque 8 mars, le monde s\u2019arr\u00eate un instant pour c\u00e9l\u00e9brer la femme. Au-del\u00e0 des fleurs et des discours, cette journ\u00e9e doit \u00eatre l\u2019occasion d\u2019un engagement sinc\u00e8re et mesurable. En Afrique centrale o\u00f9 les femmes repr\u00e9sentent pr\u00e8s de 52 % de la population et sont le pilier de l\u2019\u00e9conomie informelle, l\u2019enjeu n\u2019est plus de savoir si nous devons agir, mais comment nous devons acc\u00e9l\u00e9rer l\u2019inclusion sociale.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"675\" height=\"855\" src=\"https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/03\/Afrikk.jpg\" alt=\"\" class=\"wp-image-50318\" srcset=\"https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/03\/Afrikk.jpg 675w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/03\/Afrikk-237x300.jpg 237w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/03\/Afrikk-332x420.jpg 332w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/03\/Afrikk-640x811.jpg 640w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 Afriland First Bank, nous avons fait un choix strat\u00e9gique&nbsp;: l\u2019autonomisation \u00e9conomique des femmes n\u2019est pas un programme social en marge de notre activit\u00e9. C\u2019est un levier central de notre mission et de notre plan strat\u00e9gique Horizon 2030.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les obstacles persistent<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la zone CEMAC, moins de 25 % des femmes d\u00e9tiennent un compte bancaire formel. L\u2019acc\u00e8s au cr\u00e9dit reste un obstacle majeur&nbsp;: les femmes entrepreneures re\u00e7oivent une fraction infime des financements accord\u00e9s par le secteur bancaire. Non pas par manque de talent, de cr\u00e9ativit\u00e9 ou de r\u00e9silience mais par manque de garanties formelles, de r\u00e9seaux et d\u2019accompagnement adapt\u00e9. Evidemment ce ne sont pas les femmes qui manquent de capacit\u00e9s. C\u2019est parfois le syst\u00e8me financier qui manque d\u2019imagination. Et c\u2019est pr\u00e9cis\u00e9ment ce paradigme qu\u2019Afriland First Bank entend transformer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Notre conviction&nbsp;: la femme est au c\u0153ur de la croissance africaine<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis sa cr\u00e9ation, Afriland First Bank porte la vision d\u2019une banque au service de l\u2019Afrique r\u00e9elle, celle des march\u00e9s, des champs, des ateliers et des foyers. Cette Afrique a un visage majoritairement f\u00e9minin. La commer\u00e7ante de Douala qui traverse les fronti\u00e8res avec sa marchandise, l\u2019agricultrice du Grand Nord qui nourrit sa communaut\u00e9, la jeune dipl\u00f4m\u00e9e de Yaound\u00e9 qui lance sa startup technologique\u2026&nbsp;; Voila autant de pistons du moteur de la transformation que nous devons accompagner. D\u2019apr\u00e8s plusieurs \u00e9tudes internationales, chaque franc investi dans l\u2019autonomisation \u00e9conomique d\u2019une femme g\u00e9n\u00e8re un effet multiplicateur consid\u00e9rable sur l\u2019\u00e9ducation des enfants, la sant\u00e9 communautaire et la croissance locale. Investir dans la femme, ce n\u2019est pas faire de la philanthropie. C\u2019est faire de la bonne strat\u00e9gie \u00e9conomique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Notre engagement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 Afriland First Bank, nous ne croyons pas aux d\u00e9clarations d\u2019intention sans lendemain. Notre engagement pour l\u2019autonomisation des femmes se traduit en actions mesurables&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un acc\u00e8s facilit\u00e9 au cr\u00e9dit\u00a0: Nous avons d\u00e9velopp\u00e9 des produits financiers adapt\u00e9s aux r\u00e9alit\u00e9s des femmes entrepreneures\u00a0: des lignes de cr\u00e9dit avec des conditions souples, des m\u00e9canismes de garantie alternatifs qui tiennent comptent des sp\u00e9cificit\u00e9s de l\u2019entrepreneuriat f\u00e9minin, et un accompagnement personnalis\u00e9 de la cr\u00e9ation \u00e0 la croissance de l\u2019entreprise.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019inclusion financi\u00e8re par le digital\u00a0: Notre strat\u00e9gie de transformation num\u00e9rique place la femme au centre. Le mobile banking, les solutions de paiement simplifi\u00e9es et les plateformes d\u2019\u00e9pargne digitale que nous d\u00e9ployons \u00e0 travers notre pr\u00e9sence dans toutes les localit\u00e9s visent en priorit\u00e9 \u00e0 bancariser les femmes qui n\u2019ont que rarement eu acc\u00e8s aux services financiers formels.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La formation et le mentorat\u00a0: Financer ne suffit pas. Nous investissons dans des programmes d\u2019\u00e9ducation financi\u00e8re, de gestion d\u2019entreprise et de leadership f\u00e9minin. Parce que l\u2019autonomisation v\u00e9ritable passe par le savoir et la confiance en soi.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La parit\u00e9 en interne\u00a0: L\u2019engagement commence chez nous. Afriland First Bank travaille activement \u00e0 renforcer la repr\u00e9sentation des femmes aux postes de responsabilit\u00e9, \u00e0 garantir l\u2019\u00e9quit\u00e9 salariale et \u00e0 cr\u00e9er un environnement de travail o\u00f9 chaque personne peut r\u00e9aliser pleinement son potentiel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Horizon 2030&nbsp;: une ambition transformatrice<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de notre plan strat\u00e9gique Afriland Horizon 2030, nous nous fixons des objectifs ambitieux&nbsp;: augmenter significativement la part des femmes dans notre portefeuille de cr\u00e9dit PME, d\u00e9ployer des programmes d\u00e9di\u00e9s \u00e0 l\u2019entrepreneuriat f\u00e9minin dans chacune de localit\u00e9s et devenir la banque de r\u00e9f\u00e9rence en mati\u00e8re de finance inclusive pour les femmes en Afrique centrale et au-del\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous renfor\u00e7ons \u00e9galement nos partenariats avec les institutions de d\u00e9veloppement telles que Proparco, la Soci\u00e9t\u00e9 Financi\u00e8re Internationale (IFC), l\u2019Islamic Development Bank (IDB) et l\u2019African Guarantee Fund (AGF) pour mobiliser des ressources d\u00e9di\u00e9es au financement des femmes. Ces alliances strat\u00e9giques nous permettent de d\u00e9multiplier notre impact et de cr\u00e9er un \u00e9cosyst\u00e8me favorable \u00e0 l\u2019\u00e9mancipation \u00e9conomique de la femme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un appel \u00e0 l\u2019action collective<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019autonomisation \u00e9conomique des femmes ne peut \u00eatre l\u2019affaire d\u2019une seule institution. C\u2019est un d\u00e9fi syst\u00e9mique qui appelle une r\u00e9ponse collective. J\u2019invite mes pairs du secteur bancaire, les r\u00e9gulateurs de la COBAC et de la BEAC, les pouvoirs publics et la soci\u00e9t\u00e9 civile \u00e0 conjuguer nos efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensemble, nous pouvons faire de la zone CEMAC un espace o\u00f9 \u00eatre femme n\u2019est plus un handicap \u00e9conomique mais un atout. Un espace o\u00f9 le talent, l\u2019ambition et le travail sont les seuls crit\u00e8res de r\u00e9ussite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Au-del\u00e0 du 8 mars\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le 8 mars n\u2019est pas une destination. C\u2019est un point de d\u00e9part renouvel\u00e9 chaque ann\u00e9e. \u00c0 Afriland First Bank, notre engagement envers les femmes ne se limite pas \u00e0 une journ\u00e9e. Il est inscrit dans notre ADN, dans notre strat\u00e9gie, dans chaque d\u00e9cision que nous prenons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que nous en sommes profond\u00e9ment convaincus&nbsp;: une Afrique qui lib\u00e8re le potentiel \u00e9conomique de ses femmes est une Afrique qui avance deux fois plus vite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Bonne f\u00eate \u00e0 toutes les femmes&nbsp;! Et surtout, bon courage pour les 364 autres jours de l\u2019ann\u00e9e o\u00f9 l\u2019essentiel reste \u00e0 construire.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><em>Par C\u00e9lestin Guela Simo, Directeur G\u00e9n\u00e9ral<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque 8 mars, le monde s\u2019arr\u00eate un instant pour c\u00e9l\u00e9brer la femme. Au-del\u00e0 des fleurs et des discours, cette journ\u00e9e doit \u00eatre l\u2019occasion d\u2019un engagement sinc\u00e8re et mesurable. En Afrique centrale o\u00f9 les femmes repr\u00e9sentent pr\u00e8s de 52 % de la population et sont le pilier de l\u2019\u00e9conomie informelle, l\u2019enjeu n\u2019est plus de savoir si [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[58,35],"tags":[],"class_list":["post-50317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JIF 2026 : la profession de foi d&#039;Afriland First Bank - Int\u00e9gration<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalintegration.com\/index.php\/2026\/03\/10\/investir-dans-la-femme-cest-batir-le-cameroun-et-lafrique-de-demain-la-vision-dafriland-first-bank-pour-lautonomisation-economique-des-fe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JIF 2026 : la profession de foi d&#039;Afriland First Bank - Int\u00e9gration\" \/>\n<meta property=\"og:description\" content=\"Chaque 8 mars, le monde s\u2019arr\u00eate un instant pour c\u00e9l\u00e9brer la femme. 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Au-del\u00e0 des fleurs et des discours, cette journ\u00e9e doit \u00eatre l\u2019occasion d\u2019un engagement sinc\u00e8re et mesurable. 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