{"id":48924,"date":"2026-01-16T10:00:37","date_gmt":"2026-01-16T10:00:37","guid":{"rendered":"https:\/\/journalintegration.com\/?p=48924"},"modified":"2026-01-19T12:22:56","modified_gmt":"2026-01-19T12:22:56","slug":"au-groupe-de-presse-integration-2025-a-lepreuve-dun-bilan-lucide-virage-strategique-et-ambition-assumee-en-2026","status":"publish","type":"post","link":"https:\/\/journalintegration.com\/index.php\/2026\/01\/16\/au-groupe-de-presse-integration-2025-a-lepreuve-dun-bilan-lucide-virage-strategique-et-ambition-assumee-en-2026\/","title":{"rendered":"Au Groupe de presse Int\u00e9gration : 2025 \u00e0 l\u2019\u00e9preuve d\u2019un bilan lucide, virage strat\u00e9gique et ambition assum\u00e9e en 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>R\u00e9unis du 5 au 8 janvier 2026 autour de leur directeur de publication, les \u00e9quipes du groupe de m\u00e9dias ont tir\u00e9 les le\u00e7ons d\u2019une ann\u00e9e 2025 contrast\u00e9e et arr\u00eat\u00e9 une feuille de route offensive pour renforcer leur impact \u00e9ditorial, commercial et num\u00e9rique.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"585\" height=\"440\" src=\"https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928.jpg\" alt=\"\" class=\"wp-image-48925\" srcset=\"https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928.jpg 585w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928-300x226.jpg 300w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928-558x420.jpg 558w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928-80x60.jpg 80w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928-100x75.jpg 100w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928-180x135.jpg 180w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928-238x178.jpg 238w, https:\/\/journalintegration.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-221928-265x198.jpg 265w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><figcaption class=\"wp-element-caption\">photo de famille du personnel d&rsquo;Int\u00e9gration<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Quatre jours durant, le journal Int\u00e9gration a suspendu le tumulte de l\u2019actualit\u00e9 pour se regarder dans le miroir. Dans une salle o\u00f9 les mots pesaient autant que les silences, les \u00e9quipes se sont r\u00e9unies autour du directeur de publication, Thierry Ndong, pour solder 2025 et esquisser 2026. Ce fut un moment de pause rare, presque po\u00e9tique, o\u00f9 l\u2019on a pris le temps de compter les pas d\u00e9j\u00e0 faits avant d\u2019oser regarder la route \u00e0 venir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les pr\u00e9sentations individuelles ont ouvert la rencontre comme on ouvre un cahier neuf. Chacun a rappel\u00e9 sa fonction, sa place dans la m\u00e9canique du journal, mais aussi ses doutes et ses certitudes. Puis sont venus les bilans, parfois s\u00e9v\u00e8res, parfois encourageants, toujours lucides. Le marketing commercial a mis des chiffres sur une inqui\u00e9tude partag\u00e9e : les ventes en kiosque s\u2019\u00e9rodent, fragilisant un mod\u00e8le \u00e9conomique d\u00e9j\u00e0 sous tension. Derri\u00e8re les graphiques, une r\u00e9alit\u00e9 simple : un journal doit trouver ses lecteurs l\u00e0 o\u00f9 ils sont.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing digital, lui, a parl\u00e9 d\u2019\u00e9lans et de retards. Des initiatives ont germ\u00e9, certaines ont fleuri, d\u2019autres attendent encore la bonne saison. 2026 devra \u00eatre l\u2019ann\u00e9e de la constance num\u00e9rique, de l\u2019\u00e9coute active des communaut\u00e9s et d\u2019une pr\u00e9sence plus affirm\u00e9e sur les plateformes. \u00c0 l\u2019\u00e8re du clic rapide, Int\u00e9gration veut continuer \u00e0 d\u00e9fendre le temps long, sans dispara\u00eetre du flux.<br>Dans la r\u00e9daction, les \u00e9changes ont \u00e9t\u00e9 francs. Des probl\u00e8mes de management ont \u00e9t\u00e9 nomm\u00e9s, un besoin de synergie a \u00e9t\u00e9 reconnu. Produire une information cr\u00e9dible suppose une coh\u00e9sion solide, une confiance partag\u00e9e, un souffle commun. Les mots, pour \u00eatre justes, ont besoin d\u2019\u00e9quipes align\u00e9es.<br>La radio web, Radio Int\u00e9gration, a apport\u00e9 une note de cr\u00e9ativit\u00e9. Des id\u00e9es ont circul\u00e9 comme des refrains : mieux pr\u00e9parer les \u00e9missions, choisir les invit\u00e9s avec exigence, oser des programmes originaux. La \u00ab Discoth\u00e8que de papa \u00bb, hommage \u00e0 la m\u00e9moire musicale, a fait sourire et r\u00e9fl\u00e9chir \u00e0 la transmission culturelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ces \u00e9changes est n\u00e9e une feuille de route ambitieuse. En 2026, Int\u00e9gration para\u00eetra deux fois par semaine, produira des documentaires, investira TikTok, relancera ses newsletters, parlera aussi anglais et explorera de nouvelles niches. Autant de balises plant\u00e9es pour avancer. La rencontre s\u2019est achev\u00e9e autour d\u2019un d\u00eener, comme pour rappeler qu\u2019un m\u00e9dia est d\u2019abord une aventure humaine. 2026 s\u2019annonce exigeante, mais le cap est trac\u00e9, et l\u2019encre n\u2019a pas fini de couler.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><em>Laurelle Tiani<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9unis du 5 au 8 janvier 2026 autour de leur directeur de publication, les \u00e9quipes du groupe de m\u00e9dias ont tir\u00e9 les le\u00e7ons d\u2019une ann\u00e9e 2025 contrast\u00e9e et arr\u00eat\u00e9 une feuille de route offensive pour renforcer leur impact \u00e9ditorial, commercial et num\u00e9rique. Quatre jours durant, le journal Int\u00e9gration a suspendu le tumulte de l\u2019actualit\u00e9 pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[58,35],"tags":[],"class_list":["post-48924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Au Groupe de presse Int\u00e9gration : 2025 \u00e0 l\u2019\u00e9preuve d\u2019un bilan lucide, virage strat\u00e9gique et ambition assum\u00e9e en 2026 - Int\u00e9gration<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalintegration.com\/index.php\/2026\/01\/16\/au-groupe-de-presse-integration-2025-a-lepreuve-dun-bilan-lucide-virage-strategique-et-ambition-assumee-en-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au Groupe de presse Int\u00e9gration : 2025 \u00e0 l\u2019\u00e9preuve d\u2019un bilan lucide, virage strat\u00e9gique et ambition assum\u00e9e en 2026 - Int\u00e9gration\" \/>\n<meta property=\"og:description\" content=\"R\u00e9unis du 5 au 8 janvier 2026 autour de leur directeur de publication, les \u00e9quipes du groupe de m\u00e9dias ont tir\u00e9 les le\u00e7ons d\u2019une ann\u00e9e 2025 contrast\u00e9e et arr\u00eat\u00e9 une feuille de route offensive pour renforcer leur impact \u00e9ditorial, commercial et num\u00e9rique. 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