{"id":45864,"date":"2025-08-21T14:05:13","date_gmt":"2025-08-21T14:05:13","guid":{"rendered":"https:\/\/journalintegration.com\/?p=45864"},"modified":"2025-08-21T14:05:16","modified_gmt":"2025-08-21T14:05:16","slug":"publicite-des-etablissements-marketing-contre-recrutement","status":"publish","type":"post","link":"https:\/\/journalintegration.com\/index.php\/2025\/08\/21\/publicite-des-etablissements-marketing-contre-recrutement\/","title":{"rendered":"Publicit\u00e9 des \u00e9tablissements: marketing contre recrutement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Les promoteurs d&rsquo;\u00e9tablissement obligent la porte \u00e0 porte dans les quartiers aux enseignants en qu\u00eate de travail.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"374\" height=\"310\" src=\"https:\/\/journalintegration.com\/wp-content\/uploads\/2025\/08\/Un-etablissement-scolaire-a-Yaounde-la-rentree-se-prepare.jpg\" alt=\"\" class=\"wp-image-45865\" style=\"width:1021px;height:auto\" srcset=\"https:\/\/journalintegration.com\/wp-content\/uploads\/2025\/08\/Un-etablissement-scolaire-a-Yaounde-la-rentree-se-prepare.jpg 374w, https:\/\/journalintegration.com\/wp-content\/uploads\/2025\/08\/Un-etablissement-scolaire-a-Yaounde-la-rentree-se-prepare-300x249.jpg 300w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><figcaption class=\"wp-element-caption\">Un \u00e9tablissement scolaire \u00e0 Yaound\u00e9, la rentr\u00e9e se pr\u00e9pare<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Josiane est un jeune produit de l&rsquo;\u00e9cole normale des instituteurs, ENIEG. En attendant un \u00e9ventuel recrutement \u00e0 la fonction publique, elle d\u00e9cide de ne pas se tourner les pouces. Surtout qu&rsquo;elle est m\u00e8re de deux enfants. Habitant le nouveau quartier Maxwell, dans la commune de Nkolafamba, elle profite de la prolif\u00e9ration de nouvelles \u00e9coles pour demander un recrutement. Elle re\u00e7oit un coup de fil de la part du promoteur. Il lui demande de passer pour un entretien. Tr\u00e8s contente, la jeune enseignante se rend le lendemain au rendez-vous. Plut\u00f4t que de passer l&rsquo;entretien, elle est conduite dans une salle de classe ou elle se retrouve avec d&rsquo;autres jeunes candidats \u00e0 l\u2019enseignement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fondateur de l\u2019\u00e9tablissement leur demande de faire la campagne de promotion m\u00e9diatique \u00e0 travers les quartiers et villages riverains au complexe scolaire bilingue. \u00ab La veille de l&rsquo;entretien, j&rsquo;ai fait des r\u00e9visions pour r\u00e9pondre aux \u00e9ventuelles questions qui me seraient pos\u00e9es toute la nuit. Mais arriv\u00e9e \u00e0 la salle d&rsquo;interrogation, je me suis retrouv\u00e9e avec un micro pour faire la publicit\u00e9 de l&rsquo;\u00e9cole \u00bb, explique Josiane. Apr\u00e8s cette \u00e9preuve d&rsquo;une semaine, l&rsquo;enseignante est s\u00fbr d&rsquo;\u00eatre retenue comme ma\u00eetresse en classe de CE2, \u00ab vu ma mani\u00e8re de parler au micro, le fondateur m&rsquo;a demand\u00e9e d&rsquo;\u00eatre pr\u00eate \u00e0 former mes coll\u00e8gues. Je pr\u00e9sume que c&rsquo;est la signature du contrat. Il reste \u00e0 voir les autres modalit\u00e9s, en l\u2019occurrence la signature du contrat et le paiement du salaire\u00bb, ajoute la ma\u00eetresse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au complexe scolaire situ\u00e9 \u00e0 Nkongoa (Mfou), les personnes d\u00e9sireuses d&rsquo;\u00eatre embauch\u00e9es arborent des polos aux couleurs de l&rsquo;\u00e9tablissement. Eric, instituteur limog\u00e9 dans un autre \u00e9tablissement, souhaite \u00eatre parmi les quatre enseignants \u00e0 recruter. Le directeur le nomme chef d&rsquo;\u00e9quipe de la zone carrefour Nkongoa jusqu&rsquo;\u00e0 Assock (apr\u00e8s Nkoabang). Sa t\u00e2che consiste \u00e0 coacher les jeunes coll\u00e8gues sur le terrain du recrutement de nouveaux \u00e9l\u00e8ves pour cette \u00e9cole cr\u00e9\u00e9es voici deux ans. \u00ab Je peux dire que je serai parmi les \u00e9lus, vu mon exp\u00e9rience professionnelle \u00bb. Il passe la majeure partie de ses journ\u00e9es dans cet \u00e9tablissement pour maximiser ses chances de recrutement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Refus<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t timide, Adeline vivant \u00e0 Nkolnda jette l&rsquo;\u00e9ponge lorsqu&rsquo;on lui demande d&rsquo;\u00eatre agent publicitaire. Elle estime qu&rsquo;il faut chercher les sp\u00e9cialistes du domaine. \u00ab Je viens pour enseigner et non monter dans un car pour danser. Si c&rsquo;est la condition de recrutement, je rentre chez moi \u00bb, justifie-t-elle.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><em>Andr\u00e9 Gromyko Balla<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les promoteurs d&rsquo;\u00e9tablissement obligent la porte \u00e0 porte dans les quartiers aux enseignants en qu\u00eate de travail. Josiane est un jeune produit de l&rsquo;\u00e9cole normale des instituteurs, ENIEG. En attendant un \u00e9ventuel recrutement \u00e0 la fonction publique, elle d\u00e9cide de ne pas se tourner les pouces. Surtout qu&rsquo;elle est m\u00e8re de deux enfants. Habitant le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[58,35],"tags":[],"class_list":["post-45864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicit\u00e9 des \u00e9tablissements: marketing contre recrutement - Int\u00e9gration<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalintegration.com\/index.php\/2025\/08\/21\/publicite-des-etablissements-marketing-contre-recrutement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicit\u00e9 des \u00e9tablissements: marketing contre recrutement - Int\u00e9gration\" \/>\n<meta property=\"og:description\" content=\"Les promoteurs d&rsquo;\u00e9tablissement obligent la porte \u00e0 porte dans les quartiers aux enseignants en qu\u00eate de travail. Josiane est un jeune produit de l&rsquo;\u00e9cole normale des instituteurs, ENIEG. En attendant un \u00e9ventuel recrutement \u00e0 la fonction publique, elle d\u00e9cide de ne pas se tourner les pouces. Surtout qu&rsquo;elle est m\u00e8re de deux enfants. 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